Strategic Partnerships. Proven Sales Leadership. Measurable Growth.
CSZ Direct is a revenue and partnership advisory led by Cary Zackman, a senior executive with 25+ years of experience building high-impact partnerships, leading sales organizations, and driving sustainable growth across media, consumer brands, data, and direct-to-consumer businesses.
We work with brands, publishers, and organizations that need real revenue results, not theory—often stepping in as a strategic advisor, fractional sales leader, or dealmaker to unlock new growth.
What We Do
Strategic Partnerships & Licensing
We design and execute partnerships that expand reach, deepen loyalty, and generate incremental revenue.
- Brand‑to‑brand and affinity partnerships
- Licensing strategy and deal negotiation
- DTC, subscription, and membership programs
- Retail, media, nonprofit, and financial‑services alliances
$30M+ in branded revenue generated through partnerships.
Revenue & Sales Leadership
We help organizations build sales teams and systems that consistently deliver.
- Fractional Head of Sales / CRO support
- Sales team design, hiring, and leadership
- Pipeline strategy and forecasting
- Hands‑on coaching and execution discipline
Led $67M+ P&L and teams of 30+ managers with sustained over‑plan performance.
Media, Advertising & Monetization
We help media brands turn audience and content into scalable revenue.
- Media sales strategy (print, digital, sponsorship)
- Branded content and integrated programs
- Addressable and targeted advertising
- Publisher monetization and advertiser growth
Delivered 170% revenue growth in four months for a City Lifestyle publication.
Product & Market Expansion
We identify and launch new revenue streams aligned with market demand.
- New product and vertical launches
- Go‑to‑market strategy
- Subscription and recurring‑revenue models
- Connecting data assets to marketing demand
Launched Experian’s fastest‑growing product, generating $2.5M in its first year.
Data, Analytics & Compliant Marketing
We bring disciplined, compliant approaches to data‑driven growth.
- CRM, SaaS, and analytics alignment
- Performance modeling and attribution
- Regulated‑category marketing (credit, alcohol)
- Responsible, compliant acquisition strategies
Events, Sponsorships & Community‑Led Growth
We help brands and nonprofits monetize engagement through experiences.
- Event strategy and sponsorship development
- Community‑driven brand growth
- Fundraising and nonprofit partnerships
- Integrated media and on‑site activation
Our Services
Selected Results
Generated Through Branded DTC & Affinity Partnerships
P&L Leadership with Sustained YoY Growth
%
Revenue Growth in Four Months for a Media Property
%
Increase in Active Advertiser Base
First‑year Revenue from a New Product Launch
Who We Work With
CSZ Direct partners with:
- Consumer and lifestyle brands
- Media companies and publishers
- Data, SaaS, and marketing services firms
- Nonprofits and mission‑driven organizations
Engagements range from project‑based advisory to ongoing fractional leadership—always tailored to what will drive the most impact.
About CSZ Direct
Founded by Cary Zackman, CSZ Direct blends senior‑level strategy with hands‑on execution. Cary’s background includes leadership roles at Experian, Data Axle, Direct Wines, and City Lifestyle Media, with deep expertise in partnerships, sales leadership, licensing, and revenue growth.
The mission is simple: Build smart partnerships. Lead effective sales teams. Deliver measurable results.
Let’s Talk
If you’re exploring growth through partnerships, need experienced sales leadership, or want to unlock new revenue opportunities, let’s start a conversation.
Contact Us
Phone
Location
Interlaken, NJ 07712
